Apple can buy Twitter?

Is multiple the increased popularity of tools of microblogs under name Twitter, does by its tidbit for many large companies, wishing to strengthen the positions on the Internet. More recently, negotiations with owners Twitter carried on Facebook, Microsoft and Google, but to it and was not possible to reach positive result. Now, under the message online of resource TechCrunch desire to swallow tools of microblogs was expressed by company Apple. According to not named source, at present negotiations have passed in completing stage, and the transaction will be declared in June at conference WWDC. The exact information on that, how many Apple it is ready to pay for Twitter while is not present though on hearings it is a question of the sum of not less $700 million.
Such price looks a little overestimated, after all the given tools does not bring till now profit though has enough large attendance – about 25 million users worldwide, and also good metrics of growth – 40 % a week. For what Apple purchase Twitter can be necessary? It is difficult to answer this question, after all the company yet did not show the big activity on the Internet though it is possible is assured to tell that with 25-millions an audience to receive benefit from tools not and it is difficult. Besides, it is necessary to mark that as a part of board of directors Apple there are people from Google so purchase Twitter can quite be completed by resale to its retrieval giant.